Preparing for an Auction
As OwnACondo.com is preparing for our first auction, I am quickly realizing all of the work and necessary steps that are involved in preparing for this exciting event. One must first look at all of the day to day activities that need to be completed each week leading up to the main event. As it gets closer to the event, it is even more important to look at the day of the event and what is needed that very day. In terms of the necessary daily tasks, we have many teams to come together to make everything happen.
We have a marketing team that handles all of the flyers, brochures, emails, billboards, benches, signage and more. The marketing team also handles all of the events prior to the auction, including open houses and informational seminars.
There is the website team that ensures advertising and material for the website so that the event is clear and the information is easy to obtain. The website team also writes all of the material necessary for both buyers and sellers to get a clear understanding as to what steps they need to take in order to participate in the auction.
There is a team that handles all the bid packages that include information on the property and also the legal documentation needed as well. The Bid packages are available at a cost to all clients interested in purchasing the property.
The agents play a large role in the auction. It is their responsibility to educate their buyers and sellers on the auction and also advertise for the auction as well.
Taking a look at the day of the event is a whole new story. The event is coming up this November 8th, 2009 at the Chicago Marriott in Oakbrook. What do we need the day of? A DJ perhaps to control the sound and provide entertainment would be nice. Also, providing the directional signage in the appropriate places to lead people to the event is yet another task. It is important to know what responsibility each team member has the day of the event to make sure that the event runs smoothly. How are the properties going to be displayed? Are they going to be displayed on a projector?
This is just a small snapshot of the many activities and actions to think about when preparing for the event It is obviously much more complicated and detailed then this, but this just highlights some of the important steps to take to make sure that the auction runs according to plan!
Tags: auctions, Chicago auctions, Chicago Condos, preparing for an auction